same budget
- Ads ran 24/7 – even when the front desk was closed and calls went unanswered
- Scheduled them to business hours, tightened to exact treatment + "near me" intent
- Added a brand campaign
Spending $500–$5k/mo on Google Ads? Connect your account and get a clear report: what to scale, where you’re losing money, and how to get more sales.
Analyze my campaign→Every audit looks at both sides – what’s costing you money and what’s quietly capping your sales.

“AI pulls the data fast – but it flags a lot that doesn’t matter. My team and I check every finding by hand, cut what doesn’t fit your account, and I sign off before it reaches you. You get what’s real and worth acting on.”
Real accounts our specialists fixed – names hidden, numbers unedited. Your audit finds the same issues; acting on the plan is what moves the numbers.
You’ll see how much you’re losing before you pay anything. The audit turns that into the exact fixes – checked and signed off by a real PPC specialist.
No card needed to see it.
↩ Money-back if it’s not useful
You’ll see the free preview first – pay the $69 only if the fix is worth it.
Click through the tabs to see what’s inside.
4 headline KPIs vs prior 30 days, full campaign table with verdicts, top-converting keywords, and the reallocatable-spend number. Read this first – every other sheet drills down from here.
| Campaign | Status | Spend | Conv | CPA |
|---|---|---|---|---|
| Emergency Plumbing – Phoenix | Scale | $984 | 22 | $44.73 |
| Water Heater Services | Fix bidding | $612 | 18 | $34.03 |
| Drain Cleaning – Broad | Restructure | $451 | 7 | $64.42 |
| Brand – Apex Plumbing | Scale | $137 | 2 | $68.43 |
Account Health Score (0–100), your KPIs vs industry benchmarks, what’s working vs needs attention, and projected 30-day targets if recommendations are implemented.
Per-campaign verdict and a budget reallocation matrix – exactly where to move money next month. Each campaign also gets a written deep-dive: current state, root cause, recommendations, expected impact.
| Campaign | Current | Recommended | Verdict |
|---|---|---|---|
| Emergency Plumbing – Phoenix | $984 | $1,184 (+$200) | Scale |
| Water Heater Services | $612 | $612 (flat) | Fix bidding |
| Drain Cleaning – Broad | $451 | $250 (−$201) | Restructure |
| Brand – Apex Plumbing | $137 | $240 (+$103) | Scale |
Per-ad-group performance with budget-cap flags – one level below the campaign view, so you can see which ad groups to protect, scale, or fix.
| Campaign | Ad group | Spend | Conv | CPA | Note |
|---|---|---|---|---|---|
| Emergency Plumbing – Phoenix | Emergency – Exact | $612 | 15 | $40.80 | Budget-capped 18% of the time – scale |
| Emergency Plumbing – Phoenix | 24/7 Service – Phrase | $372 | 7 | $53.14 | Healthy |
| Water Heater Services | Tankless – Exact | $318 | 11 | $28.91 | Best CPA in the account – protect |
| Water Heater Services | Repair – Phrase | $294 | 7 | $42.00 | Bids drifting above target – fix bidding |
| Drain Cleaning – Broad | Drain – Broad | $451 | 7 | $64.43 | 62% of account waste lives here – restructure |
| Brand – Apex Plumbing | Brand – Exact | $137 | 2 | $68.50 | Budget-capped 5% of the time |
Every keyword with action (Scale / Fix / Pause), bid Δ%, match-type change, and rationale. Plus 7 suggested long-tail expansions with target CPC.
| Keyword | Match | Spend | CPA | Action |
|---|---|---|---|---|
| [tankless water heater install] | Exact | $164 | $23.46 | Bid +10% |
| [emergency plumber phoenix] | Exact | $158 | $31.68 | Bid +10% |
| [water heater replacement] | Exact | $139 | $27.72 | Bid +5% |
| "tankless water heater cost" | Phrase | $100 | $50.05 | Move to exact |
| clogged drain | Broad | $128 | $64.20 | Pause |
| drain snake rental | Broad | $72 | No conv | Pause |
| + 13 more keyword rows in the full file | ||||
Every wasted query in the last 30 days – classified by intent (DIY, job-seeker, out-of-area, cost-research) with the exact negative keyword to add.
| Search query | Spend | Intent | Negative to add |
|---|---|---|---|
| how to fix clogged drain youtube | $28.40 | DIY tutorial | -youtube |
| drain snake home depot price | $21.80 | Price-shopping | -home depot, -price |
| water heater repair diy | $18.40 | DIY intent | -diy |
| scottsdale plumber | $15.40 | Out-of-area | geo exclude |
| free plumbing advice | $14.60 | Freebie-seeker | -free |
| plumber salary phoenix | $11.20 | Job-seeker | -salary |
| + 10 more wasted-query rows in the full file | |||
These search terms are already winning you customers – but only by luck, through loose broad/phrase matching. Because they aren’t set up as real keywords, Google can stop showing your ad for them at any time. Lock them in as exact match so you don’t lose these leads.
| Search query | Customers won | Why it matters | Action |
|---|---|---|---|
| water heater emergency repair phoenix | 4 (22% rate) | High-intent + urgency + geo | Add as [exact] in new ad group |
| north phoenix plumber 24 hour | 3 (21% rate) | Geo + time-qualified | Add as [exact], geo-targeted RSA |
| hot water heater replacement cost phoenix | 3 | Pricing transparency → qualified leads | Add as [exact] with price in copy |
| licensed plumber phoenix az | 2 (18% rate) | Trust-signal query | Add as [phrase], feature license # |
| garbage disposal repair phoenix | 2 | Different service vertical, mis-attributed | New ad group: Garbage Disposal |
8 actions ranked by estimated $ recovered/month, with time-to-do and priority. Do the top 3 (P0) and capture most of the upside in under an hour.
Real account, real numbers – client name anonymized.
One campaign from that same Phoenix plumbing account – what its Google Ads dashboard showed before, and 30 days after the 7-day plan. Same budget.
Numbers from the sample audit’s 30-day plan. Your account will be specific.
No card, read-only access, nothing touched in your account – from connect to your first findings in about 3 minutes.
Read-only OAuth. 15 seconds. No changes in your account, only audit.
~3 minutes: how many issues, what they cost per month, and your #1 leak unlocked in full.
$69 unlocks everything instantly. Final PDF + Excel plan emailed within 1h.
Side-by-side on what actually matters – not feature lists nobody reads.
Three things: how many issues we found in your campaign, what they cost you in total per month, and the single biggest leak unlocked in full – with the exact dollar amount and what’s causing it. The remaining findings stay locked. It’s enough to tell whether the full audit is worth $69 to you; it isn’t enough to fix the campaign – that’s the paid part.
Read-only, via Google’s standard OAuth flow. We never see your password, and the access doesn’t let us change anything in your account. You can revoke it in one click from your Google Ads settings whenever you want – including the moment you’ve got your audit.
Yes. You can export your campaign data from Google Ads (Campaigns → Download → CSV) and email it to us. The audit takes a bit longer that way – 48–72 hours instead of an instant unlock – but the report you get is the same. Email us at contact@contera.ai and we’ll send instructions.
If we can’t show you at least 3 things worth fixing in your account, reply to the email with the Excel report and say so. Full refund. We mean it – we’ve refunded before. If your campaign is genuinely clean, that’s good news for you, and we’d rather give the $69 back than argue about it.
A combination – and we’re upfront about it. The data pulling and the analysis run on our AI pipeline (the same one we use for our retained clients). It’s fast, and it doesn’t miss the obvious stuff. But the AI doesn’t ship your audit. A PPC specialist on our team reviews every finding before it goes out – throws away anything that doesn’t apply to your account, sharpens the recommendations, and writes the final summary in plain English. That’s the part you actually read.
Why this matters: a pure agency audit costs $500+ because a senior strategist did all the analysis manually. A Fiverr audit is $25 because nobody actually reviews it. We sit in the middle – AI does the heavy lifting so a real specialist can spend their 60–90 minutes on the thinking, not the data dumping.
Yes – that’s our done-for-you plan, from $199/mo: we make the changes in your account and manage it month to month. Most people start with the $69 audit first, see the plan, then upgrade if they’d rather we run it than do it themselves.
It varies a lot by account size and how messy things are. For an owner spending $1,500/mo, we usually find $200–$500/mo in recoverable waste – plus 3–8 leads a month that were being misrouted, dropped at a broken form step, or paid for but never tracked properly. For a $3k/mo account, those numbers roughly double. For accounts under $500/mo the numbers tighten – there’s just less budget to leak. Most accounts make the $69 back inside 1–3 months. If yours is the exception, the refund applies.
Honest answer: probably yes, but the dollar impact will be smaller. A $69 audit that finds $200/mo in waste pays back in under 4 months. If your spend is under $300/mo, the math gets thin – book a free 20-min call instead and we’ll tell you whether it’s worth it for your size.
Start with one – whichever campaign you’ve got the most questions about, or that’s burning the most budget. The $69 audit covers that campaign in full. If the analysis lands and you’d rather stop juggling the rest yourself, we can take the whole account off your hands and manage every campaign for you – so it’s no longer yours to worry about. Totally optional; one audit on one campaign is a perfectly fine place to stop.
Two easy ways to look before you decide.
Connect Google Ads, pick a campaign, see what we’d find. Pay $69 only if it’s actually useful.
Analyze my campaign→