Built by Y Combinator and Techstars backed team

See which Google Ads clicks make you money – and which just burn budget

Spending $500–$5k/mo on Google Ads? Connect your account and get a clear report: what to scale, where you’re losing money, and how to get more sales.

Analyze my campaign
🧑‍💼 Every report reviewed by a senior PPC specialist💬 Real support if you have questions

Two things we find in almost every account

Every audit looks at both sides – what’s costing you money and what’s quietly capping your sales.

Money you’re losing now

Clicks you’re paying for that aren’t selling anything

  • Broad-match keywords pulling in searches that never convert
  • Bids on terms that look related but don’t fit your business
  • Conversion tracking firing twice – so your real cost per lead is double what the dashboard shows
  • Old ads still running at the wrong bid
Typical recovery for accounts $500–$5k/mo$250 – $600/mo back in your budget
Leads you’re missing now

Ads that are quietly working – and getting starved of budget

  • One ad group with a higher conversion rate, buried under loud bad ones
  • Mobile vs desktop – usually one is winning and being capped
  • Search terms already converting that you haven’t bid on yet
  • Times of day or locations where your cost per lead drops 40%+
Typical lift from redirecting that recovered budget+15–30% more leads, same total spend
Emin Alekperov – Founder & CEO, Contera
A senior PPC specialist signs off on every audit – it’s not raw AI

“AI pulls the data fast – but it flags a lot that doesn’t matter. My team and I check every finding by hand, cut what doesn’t fit your account, and I sign off before it reaches you. You get what’s real and worth acting on.”

Emin Alekperov – Founder & CEO, Contera
14+ years in performance marketing · $15M+ driven through paid acquisition

The same problems we find in your audit – fixed in real accounts

Real accounts our specialists fixed – names hidden, numbers unedited. Your audit finds the same issues; acting on the plan is what moves the numbers.

Case 1 of 11
Med spa
Miami, Florida
Apr 1–30, 2026
Cost per consult
$39was $120↓ 68%
54 consults booked
same budget
What we did
  • Ads ran 24/7 – even when the front desk was closed and calls went unanswered
  • Scheduled them to business hours, tightened to exact treatment + "near me" intent
  • Added a brand campaign
Real account · name & totals hidden · data unmodified

The free preview shows the problem. The $69 audit fixes it.

You’ll see how much you’re losing before you pay anything. The audit turns that into the exact fixes – checked and signed off by a real PPC specialist.

Free preview
See what’s broken
  • Your total monthly waste, in exact dollars
  • Your single biggest leak, fully explained
  • 🔒 Every other issue – counted, but locked

No card needed to see it.

Get the exact fix
  • Every issue explained, with the exact fix – ranked by what to do first
  • Reviewed & signed off by a senior PPC specialist
  • Stuck on any of it? Walk it through with us by text or call

Money-back if it’s not useful

Analyze my campaign

You’ll see the free preview first – pay the $69 only if the fix is worth it.

A real sample of the full audit

Click through the tabs to see what’s inside.

X
Apex_Plumbing_Google_Ads_Audit.xlsx
Sample audit · composite of real plumbing-account audits · “Apex Plumbing”, Phoenix · 30-day window · $2,184 spend · Health Score 52/100
Sample preview
Overview
Performance
Campaigns
Ad Groups
Keywords
Wasted Spend
Hidden Wins
7-Day Plan

Overview dashboard

Sheet 1 of 8

4 headline KPIs vs prior 30 days, full campaign table with verdicts, top-converting keywords, and the reallocatable-spend number. Read this first – every other sheet drills down from here.

Total spend
$2,184
−0.8%
Conversions
49
+19.5%
CTR
3.35%
+0.13pp
CPA
$44.58
−17.0%
CampaignStatusSpendConvCPA
Emergency Plumbing – PhoenixScale$98422$44.73
Water Heater ServicesFix bidding$61218$34.03
Drain Cleaning – BroadRestructure$4517$64.42
Brand – Apex PlumbingScale$1372$68.43
Reallocatable spend over the next 30 days: $570. 8 actions, ~2½ hours of work, moves budget from waste into high-CPA campaigns. Full plan on Sheet 8.

Performance Snapshot

Sheet 2 of 8

Account Health Score (0–100), your KPIs vs industry benchmarks, what’s working vs needs attention, and projected 30-day targets if recommendations are implemented.

52/100
Account Health Score
Moderate – clear leaks, easy wins
Functional but allocation-inefficient. CPA $44.58 is within the $50 home-services benchmark, but the average masks Drain Cleaning at $64.42. Conversion rate (3.81%) sits below the 5–10% home-services benchmark.
✓ What’s working
  • Emergency Plumbing – $44.73 CPA, best in account
  • Brand campaign – healthy 2.81× ROAS-equivalent CPC
  • Strong long-tail: [emergency plumber phoenix]
  • CPA trend improving: −17% vs prior 30 days
✕ Needs attention
  • Drain Cleaning: $64.42 CPA, 21% of spend, broad-match
  • 16 wasted queries ($212 spend, 0 conversions)
  • 8 keywords with $168 spend, 0 conv – pause or move
  • Best campaigns budget-capped at 18% and 5%

Campaign Breakdown

Sheet 3 of 8

Per-campaign verdict and a budget reallocation matrix – exactly where to move money next month. Each campaign also gets a written deep-dive: current state, root cause, recommendations, expected impact.

CampaignCurrentRecommendedVerdict
Emergency Plumbing – Phoenix$984$1,184 (+$200)Scale
Water Heater Services$612$612 (flat)Fix bidding
Drain Cleaning – Broad$451$250 (−$201)Restructure
Brand – Apex Plumbing$137$240 (+$103)Scale
Sample deep-dive – Drain Cleaning: 21% of spend, only 7 conversions. $64 CPA, 44% above account average. Campaign was set up with broad-match keywords expecting Google’s match algorithm to filter intent – it didn’t. Cut budget in half, pause 6 broad-match keywords, restart with exact-match in 60 days.

Ad Group Breakdown

Sheet 4 of 8

Per-ad-group performance with budget-cap flags – one level below the campaign view, so you can see which ad groups to protect, scale, or fix.

CampaignAd groupSpendConvCPANote
Emergency Plumbing – PhoenixEmergency – Exact$61215$40.80Budget-capped 18% of the time – scale
Emergency Plumbing – Phoenix24/7 Service – Phrase$3727$53.14Healthy
Water Heater ServicesTankless – Exact$31811$28.91Best CPA in the account – protect
Water Heater ServicesRepair – Phrase$2947$42.00Bids drifting above target – fix bidding
Drain Cleaning – BroadDrain – Broad$4517$64.4362% of account waste lives here – restructure
Brand – Apex PlumbingBrand – Exact$1372$68.50Budget-capped 5% of the time

Keyword Breakdown

Sheet 5 of 8

Every keyword with action (Scale / Fix / Pause), bid Δ%, match-type change, and rationale. Plus 7 suggested long-tail expansions with target CPC.

KeywordMatchSpendCPAAction
[tankless water heater install]Exact$164$23.46Bid +10%
[emergency plumber phoenix]Exact$158$31.68Bid +10%
[water heater replacement]Exact$139$27.72Bid +5%
"tankless water heater cost"Phrase$100$50.05Move to exact
clogged drainBroad$128$64.20Pause
drain snake rentalBroad$72No convPause
+ 13 more keyword rows in the full file

Wasted Search Terms

Sheet 6 of 8

Every wasted query in the last 30 days – classified by intent (DIY, job-seeker, out-of-area, cost-research) with the exact negative keyword to add.

That’s about 5 customers you paid for – but never got
$212.20 spent in the last 30 days on searches that were never going to call, at your $44.58 cost per customer
≈ 5customers
Search querySpendIntentNegative to add
how to fix clogged drain youtube$28.40DIY tutorial-youtube
drain snake home depot price$21.80Price-shopping-home depot, -price
water heater repair diy$18.40DIY intent-diy
scottsdale plumber$15.40Out-of-areageo exclude
free plumbing advice$14.60Freebie-seeker-free
plumber salary phoenix$11.20Job-seeker-salary
+ 10 more wasted-query rows in the full file

Hidden Wins

Sheet 7 of 8

These search terms are already winning you customers – but only by luck, through loose broad/phrase matching. Because they aren’t set up as real keywords, Google can stop showing your ad for them at any time. Lock them in as exact match so you don’t lose these leads.

Search queryCustomers wonWhy it mattersAction
water heater emergency repair phoenix4 (22% rate)High-intent + urgency + geoAdd as [exact] in new ad group
north phoenix plumber 24 hour3 (21% rate)Geo + time-qualifiedAdd as [exact], geo-targeted RSA
hot water heater replacement cost phoenix3Pricing transparency → qualified leadsAdd as [exact] with price in copy
licensed plumber phoenix az2 (18% rate)Trust-signal queryAdd as [phrase], feature license #
garbage disposal repair phoenix2Different service vertical, mis-attributedNew ad group: Garbage Disposal

Your 7-Day Action Plan

Sheet 8 of 8

8 actions ranked by estimated $ recovered/month, with time-to-do and priority. Do the top 3 (P0) and capture most of the upside in under an hour.

1
Add 47 negative keywords to Drain Cleaning – Broad. 16 wasted queries identified.
+$212/mo
25 min
P0
2
Tighten match types: 6 broad → phrase, 5 phrase → exact
+$165/mo
20 min
P0
3
Pause 8 zero-conversion keywords ($168 of spend, 0 conv)
+$168/mo
10 min
P0
4
Promote 5 hidden-win search terms to exact-match
+leads
30 min
P1
5
Add Scottsdale + Tempe to geo-excluded locations
+$25/mo
15 min
P1
6
Reallocate +$200/mo from Drain Cleaning → Emergency Plumbing
+leads
10 min
P1
Total recoverable spend across 8 actions
$570/mo · ≈ 2½ hrs of work
Download the exact audit (Excel)

Real account, real numbers – client name anonymized.

What changes after the audit

One campaign from that same Phoenix plumbing account – what its Google Ads dashboard showed before, and 30 days after the 7-day plan. Same budget.

1 · Before the audit
Google Ads · Search campaignLast 30 days
Search – Plumbing PhoenixEnabled
Cost
$1,092
budget $1,100/mo
Conversions
24
calls + form fills
Cost / conv.
$45.51
Conv. rate
3.73%
What the dashboard doesn’t show: ~$285/mo of this is going to DIY searches, job-seekers and out-of-area clicks.
2 · 30 days after the fixes
Google Ads · Search campaignLast 30 days
Search – Plumbing PhoenixEnabled
Cost
$1,100
same budget
Conversions
28
+4 leads · +17%
Cost / conv.
$38.70
−15%
Conv. rate
4.75%
+1.0pp
Waste cut, budget moved to the ads that already convert – not a dollar of extra spend.

Numbers from the sample audit’s 30-day plan. Your account will be specific.

See it first. Decide after.

No card, read-only access, nothing touched in your account – from connect to your first findings in about 3 minutes.

STEP 01

Connect Google Ads

Read-only OAuth. 15 seconds. No changes in your account, only audit.

STEP 02

Pick a campaign, get the preview

~3 minutes: how many issues, what they cost per month, and your #1 leak unlocked in full.

STEP 03

Decide if it’s worth $69

$69 unlocks everything instantly. Final PDF + Excel plan emailed within 1h.

Your options for a Google Ads audit

Side-by-side on what actually matters – not feature lists nobody reads.

 
Agency
$500+
Freelancer
$100+
Turnaround
10–14 days
2–5 days
Free preview before you pay
Real specialist, tailored to your account (not a template)
Money-back if it’s not useful
No retainer or upsell pitch after
Emin Alekperov
Emin Alekperov
Founder & CEO, Contera
My team and I read every audit – so you get what’s actually wrong with your account, not a generic checklist.
  • I cut what doesn’t apply and point you straight to what’s costing you the most – so you know where to start.
  • You’re not left alone with a spreadsheet. Want a hand reading it? We jump on a call and I walk you through what to fix first.
  • Agencies charge $500+ for a review like this. Yours is $69 – not because it’s worth less, but because AI does the grunt work and I spend my time on the thinking.

Questions people ask

What do I actually see for free?

Three things: how many issues we found in your campaign, what they cost you in total per month, and the single biggest leak unlocked in full – with the exact dollar amount and what’s causing it. The remaining findings stay locked. It’s enough to tell whether the full audit is worth $69 to you; it isn’t enough to fix the campaign – that’s the paid part.

What access do you need to my Google Ads?

Read-only, via Google’s standard OAuth flow. We never see your password, and the access doesn’t let us change anything in your account. You can revoke it in one click from your Google Ads settings whenever you want – including the moment you’ve got your audit.

I don’t want to give OAuth access. Is there another way?

Yes. You can export your campaign data from Google Ads (Campaigns → Download → CSV) and email it to us. The audit takes a bit longer that way – 48–72 hours instead of an instant unlock – but the report you get is the same. Email us at contact@contera.ai and we’ll send instructions.

What if the audit doesn’t find anything useful?

If we can’t show you at least 3 things worth fixing in your account, reply to the email with the Excel report and say so. Full refund. We mean it – we’ve refunded before. If your campaign is genuinely clean, that’s good news for you, and we’d rather give the $69 back than argue about it.

Who’s actually doing the work?

A combination – and we’re upfront about it. The data pulling and the analysis run on our AI pipeline (the same one we use for our retained clients). It’s fast, and it doesn’t miss the obvious stuff. But the AI doesn’t ship your audit. A PPC specialist on our team reviews every finding before it goes out – throws away anything that doesn’t apply to your account, sharpens the recommendations, and writes the final summary in plain English. That’s the part you actually read.

Why this matters: a pure agency audit costs $500+ because a senior strategist did all the analysis manually. A Fiverr audit is $25 because nobody actually reviews it. We sit in the middle – AI does the heavy lifting so a real specialist can spend their 60–90 minutes on the thinking, not the data dumping.

Can you implement the fixes for me?

Yes – that’s our done-for-you plan, from $199/mo: we make the changes in your account and manage it month to month. Most people start with the $69 audit first, see the plan, then upgrade if they’d rather we run it than do it themselves.

How much do clients typically recover or earn from this?

It varies a lot by account size and how messy things are. For an owner spending $1,500/mo, we usually find $200–$500/mo in recoverable waste – plus 3–8 leads a month that were being misrouted, dropped at a broken form step, or paid for but never tracked properly. For a $3k/mo account, those numbers roughly double. For accounts under $500/mo the numbers tighten – there’s just less budget to leak. Most accounts make the $69 back inside 1–3 months. If yours is the exception, the refund applies.

My budget is small – under $1,000/mo. Is this still worth it?

Honest answer: probably yes, but the dollar impact will be smaller. A $69 audit that finds $200/mo in waste pays back in under 4 months. If your spend is under $300/mo, the math gets thin – book a free 20-min call instead and we’ll tell you whether it’s worth it for your size.

I have more than one campaign. Do I need separate audits?

Start with one – whichever campaign you’ve got the most questions about, or that’s burning the most budget. The $69 audit covers that campaign in full. If the analysis lands and you’d rather stop juggling the rest yourself, we can take the whole account off your hands and manage every campaign for you – so it’s no longer yours to worry about. Totally optional; one audit on one campaign is a perfectly fine place to stop.

Not ready to connect Google Ads?

Two easy ways to look before you decide.

Option 1 · Sample by email

See a finished audit first

Leave your email and we’ll send a sample – the same Excel workbook we’d build for your account, so you know exactly what you’d get.

One sample file and a link to your free read. No spam.

Option 2 · Quick call

Not sure an audit fits your account?

Hop on a free 20-minute call. We’ll look at your account live and tell you if an audit makes sense for your situation – and if it doesn’t, we’ll tell you that too. No pressure, no upsell.

Free, no pitch – pick any slot.

Stop paying for clicks that don’t sell. Find ones that do.

Connect Google Ads, pick a campaign, see what we’d find. Pay $69 only if it’s actually useful.

Analyze my campaign
Free read Takes ~3 minutes No credit card Money-back if it’s not useful