Connect your account, pick one campaign, and we’ll show you two things: where your budget’s leaking, and which ads are quietly bringing leads you should be paying more for. The free read counts every leak and unlocks the biggest one — before you pay anything.
Get the breakdown→Every audit looks at both sides — what’s costing you money and what’s leaving leads on the table.
The free read counts every leak and unlocks the biggest one. The paid audit is the full picture: an 8-tab Excel workbook — every campaign, ad group, keyword, and search term in your account, with a ranked 7-day plan. Click through the tabs to see what’s inside.
4 headline KPIs vs prior 30 days, full campaign table with verdicts, top-converting keywords, and the reallocatable-spend number. Read this first — every other sheet drills down from here.
| Campaign | Status | Spend | Conv | CPA |
|---|---|---|---|---|
| Emergency Plumbing – Phoenix | Scale | $984 | 22 | $44.73 |
| Water Heater Services | Fix bidding | $612 | 18 | $34.03 |
| Drain Cleaning – Broad | Restructure | $451 | 7 | $64.42 |
| Brand – Apex Plumbing | Scale | $137 | 2 | $68.43 |
Account Health Score (0–100), your KPIs vs industry benchmarks, what’s working vs needs attention, and projected 30-day targets if recommendations are implemented.
Per-campaign verdict and a budget reallocation matrix — exactly where to move money next month. Each campaign also gets a written deep-dive: current state, root cause, recommendations, expected impact.
| Campaign | Current | Recommended | Verdict |
|---|---|---|---|
| Emergency Plumbing – Phoenix | $984 | $1,184 (+$200) | Scale |
| Water Heater Services | $612 | $612 (flat) | Fix bidding |
| Drain Cleaning – Broad | $451 | $250 (−$201) | Restructure |
| Brand – Apex Plumbing | $137 | $240 (+$103) | Scale |
Every keyword with action (Scale / Fix / Pause), bid Δ%, match-type change, and rationale. Plus 7 suggested long-tail expansions with target CPC.
| Keyword | Match | Spend | CPA | Action |
|---|---|---|---|---|
| [tankless water heater install] | Exact | $164 | $23.46 | Bid +10% |
| [emergency plumber phoenix] | Exact | $158 | $31.68 | Bid +10% |
| [water heater replacement] | Exact | $139 | $27.72 | Bid +5% |
| "tankless water heater cost" | Phrase | $100 | $50.05 | Move to exact |
| clogged drain | Broad | $128 | $64.20 | Pause |
| drain snake rental | Broad | $72 | No conv | Pause |
| + 13 more keyword rows in the full file | ||||
Every wasted query in the last 30 days — classified by intent (DIY, job-seeker, out-of-area, cost-research) with the exact negative keyword to add.
| Search query | Spend | Intent | Negative to add |
|---|---|---|---|
| how to fix clogged drain youtube | $28.40 | DIY tutorial | -youtube |
| drain snake home depot price | $21.80 | Price-shopping | -home depot, -price |
| water heater repair diy | $18.40 | DIY intent | -diy |
| scottsdale plumber | $15.40 | Out-of-area | geo exclude |
| free plumbing advice | $14.60 | Freebie-seeker | -free |
| plumber salary phoenix | $11.20 | Job-seeker | -salary |
| + 10 more wasted-query rows in the full file | |||
Search terms quietly converting through loose phrase/broad match. Promote them to exact match to lock the value — and find leads you didn’t know you were earning.
| Search query | Conv | Why it matters | Action |
|---|---|---|---|
| water heater emergency repair phoenix | 4 (22% rate) | High-intent + urgency + geo | Add as [exact] in new ad group |
| north phoenix plumber 24 hour | 3 (21% rate) | Geo + time-qualified | Add as [exact], geo-targeted RSA |
| hot water heater replacement cost phoenix | 3 | Pricing transparency → qualified leads | Add as [exact] with price in copy |
| licensed plumber phoenix az | 2 (18% rate) | Trust-signal query | Add as [phrase], feature license # |
| garbage disposal repair phoenix | 2 | Different service vertical, mis-attributed | New ad group: Garbage Disposal |
8 actions ranked by estimated $ recovered/month, with time-to-do and priority. Do the top 3 (P0) and capture most of the upside in under an hour.
Real account, real numbers — client name anonymized.
The same Phoenix plumbing account from the sample audit below — what its Google Ads dashboard showed before, and 30 days after the 7-day plan. Same budget.
Numbers from the sample audit’s 30-day plan. Your account will be specific.
No card upfront. You see what we found, then decide whether the full audit is worth it.
Read-only access via Google’s standard OAuth flow. Takes about 30 seconds. We never see your password and we can’t change anything in your account.
You pick the campaign you want audited. In about 5 minutes you see how many issues we found and what they cost you per month — plus the #1 leak unlocked in full, with the dollar amount attached. The rest stay locked until you decide.
Pay $69 and every finding unlocks instantly in your browser. A PPC specialist then reviews your audit and emails the final version — an Excel workbook with the 7-day plan — within 2 hours. If we can’t show you at least 3 things worth fixing, full refund.
Side-by-side on what actually matters — not feature lists nobody reads.
Three things: how many issues we found in your campaign, what they cost you in total per month, and the single biggest leak unlocked in full — with the exact dollar amount and what’s causing it. The remaining findings stay locked. It’s enough to tell whether the full audit is worth $69 to you; it isn’t enough to fix the campaign — that’s the paid part.
Read-only, via Google’s standard OAuth flow. We never see your password, and the access doesn’t let us change anything in your account. You can revoke it in one click from your Google Ads settings whenever you want — including the moment you’ve got your audit.
Yes. You can export your campaign data from Google Ads (Campaigns → Download → CSV) and email it to us. The audit takes a bit longer that way — 48–72 hours instead of an instant unlock — but the report you get is the same. Email us at contact@contera.ai and we’ll send instructions.
If we can’t show you at least 3 things worth fixing in your account, reply to the email with the Excel report and say so. Full refund. We mean it — we’ve refunded before. If your campaign is genuinely clean, that’s good news for you, and we’d rather give the $69 back than argue about it.
A combination — and we’re upfront about it. The data pulling and the analysis run on our AI pipeline (the same one we use for our retained clients). It’s fast, and it doesn’t miss the obvious stuff. But the AI doesn’t ship your audit. A PPC specialist on our team reviews every finding before it goes out — throws away anything that doesn’t apply to your account, sharpens the recommendations, and writes the final summary in plain English. That’s the part you actually read.
Why this matters: a pure agency audit costs $500+ because a senior strategist did all the analysis manually. A Fiverr audit is $25 because nobody actually reviews it. We sit in the middle — AI does the heavy lifting so a real specialist can spend their 60–90 minutes on the thinking, not the data dumping.
It varies a lot by account size and how messy things are. For an owner spending $1,500/mo, we usually find $200–$500/mo in recoverable waste — plus 3–8 leads a month that were being misrouted, dropped at a broken form step, or paid for but never tracked properly. For a $3k/mo account, those numbers roughly double. For accounts under $500/mo the numbers tighten — there’s just less budget to leak. Most accounts make the $69 back inside 1–3 months. If yours is the exception, the refund applies.
Honest answer: probably yes, but the dollar impact will be smaller. A $69 audit that finds $200/mo in waste pays back in under 4 months. If your spend is under $300/mo, the math gets thin — book a free 20-min call instead and we’ll tell you whether it’s worth it for your size.
After you connect, we see how many campaigns you’re running and show you both prices on the spot: one campaign for $69, or the whole account for $199 — every campaign, one combined workbook and plan. For most small accounts the biggest issues live in one or two campaigns, so starting with one is a fine choice too.
Two easy ways to look before you decide.
Connect Google Ads, pick a campaign, see what we’d find. Pay $69 only if it’s actually useful.
Get the breakdown→