Get Google Ads keywords that bring customers — not wasted ad spend
What Contera does differently
What Google Ads suggests- 1.plumbing
- 2.how to fix sink
- 3.plumber
- 4.plumbing tips
- 5.diy plumbing
- 6.plumbing supplies
- 7.bathroom
What buyers actually search- 1.emergency plumber [city]
- 2.water heater installation cost
- 3.same day plumber
- 4.licensed plumber near me
- 5.burst pipe repair
- 6.clogged drain service
- 7.book plumber today
Here's exactly what you get
Here's what we're building for you
A clean, launch-ready keyword set — tailored to your website and competitive landscape.
- Generated keyword ideas from your website and core offer
- Reviewed Google search patterns and commercial intent signals
- Analysed competitor keyword themes and overlap
- Sorted terms by relevance and launch priority
- Estimated search volume and split into keywords & negatives
| A | B | C | D | |
|---|---|---|---|---|
| 1 | Keywords to Add (Exact Match) | |||
| 5 | Keyword | Exact-Match Ready | Impressions | Potential |
| 6 | pay per click campaign | [pay per click campaign] | 60,500 | High |
| 7 | ad manager | [ad manager] | 33,100 | High |
| 8 | google advertising | [google advertising] | 27,100 | High |
| 9 | google paid search | [google paid search] | 27,100 | High |
| 10 | google ads manager | [google ads manager] | 22,200 | High |
| 11 | google ads account | [google ads account] | 12,100 | High |
| 12 | online marketing | [online marketing] | 12,100 | High |
| 13 | ads marketing | [ads marketing] | 9,900 | Medium |
| 14 | digital advertising | [digital advertising] | 9,900 | Medium |
| … | 273 more rows · 82 keywords total | |||
| A | |
|---|---|
| 1 | Negative Keywords to Add |
| 5 | Negative Keyword |
| 6 | free |
| 7 | cheap free |
| 8 | diy |
| 9 | do it yourself |
| 10 | how to |
| 11 | what is |
| 12 | template |
| 13 | templates |
| 14 | course |
| 15 | training |
| 16 | certification |
| 17 | jobs |
| 18 | career |
| … | 32 more rows · 45 negatives total |
| A | B | |
|---|---|---|
| 1 | List of All Keyword Ideas from Your Website | |
| 5 | Your Website Keyword | Impressions |
| 6 | ai marketing tool for small business | 320 |
| 7 | google ads optimization tool | 110 |
| 8 | ai ppc management | 90 |
| 9 | google ads management software | 40 |
| 10 | ai google ads management | 30 |
| 11 | google ads performance dashboard | 10 |
| 12 | google ads automation for small business | Consider for testing |
| 13 | automated google ads management | Consider for testing |
| 14 | small business google ads management | Consider for testing |
| … | 51 more rows · 66 keywords total | |
| A | B | |
|---|---|---|
| 1 | List of All Competitor's Keywords Ideas | |
| 5 | Competitor Keyword | Impressions |
| 6 | google ads (google ads) | 550,000 |
| 7 | advertise with google ads | 550,000 |
| 8 | google for my business | 201,000 |
| 9 | google my business | 201,000 |
| 10 | seo services | 110,000 |
| 11 | google business | 110,000 |
| 12 | pay per click campaign | 60,500 |
| 13 | ad manager | 33,100 |
| 14 | ppc advertising agency | 22,200 |
| … | 91 more rows · 106 competitor keywords total | |
3 Google Ads Keyword Traps That Waste Budget
I Can Pick Them Manually
Slow and incomplete.
It's easy to miss high-intent demand and still end up guessing priorities and negatives.
ChatGPT Will Figure It Out
Fast, but not validated.
It doesn't know real search demand or competition, so it may include irrelevant terms and miss what actually converts.
Google's Suggestions Are Enough
Broad recommendations.
Google Ads broad recommendations can send up to 80% of traffic to irrelevant searches – and waste budget.
AI Builds Keyword List That Attract Ready-To-Buy Customers
Intent Groups
Intent-based keyword clusters (know which ads to show for which searches)
Competitor Keywords
Competitor keyword gaps included (capture demand they already pay for)
Waste Filters
Suggested negatives to cut irrelevant traffic and wasted spend.
One-Click Upload
Export to XLSX / Google Sheets – or import directly into Google Ads
This Is For You If You Are...
Starting your first Google Ads campaign
Get a keyword plan that converts ~30% better than typical first-time Google Ads launches.
Running Google Ads already
Check your keywords and negatives for gaps — stop overpaying for weak queries and missing high-intent traffic.
Doing it yourself (or a small team)
Spend time planning next month's promo – not hours building keyword lists.
What Happens After You Paste Your URL
Not keyword ideas. A ready-to-import Google Ads keyword plan
Paste your URL
We understand what you sell.
Gather + validate keywords
We gather and validate keywords that fit your business and buyer intent.
Pull demand + check competitors
We estimate search volume and add competitor keyword gaps.
Check volume + potential
We estimate search volume and prioritize keywords with real demand
Add waste protection
Suggested negatives help block bad clicks and save budget.
Import & launch
Export to XLSX/G.Sheets – or import directly into Google Ads.
Get High-Converting Keywords For Your Website
Get keywords that are more likely to convert. No credit card required!
Instant results | Trusted by 1,000+ users