Contera AI
Built by Y Combinator and Techstars backed team
Google Ads · Forecast tool

Check if Google Ads is profitable for your business – or just burns the budget

Based on 1,500+ real Google Ads accounts across 50+ niches.

Skip the $2,000 agency audit
Get the same yes/no in 60 seconds.
  • Realistic leads per month at your budget
  • Cost per lead in your niche – not industry averages
  • Yes or no – does the math work for your business
  • Step-by-step plan – exactly what to launch first
Example from our dataset$2,000/mo plumbing budget → ~38 leads/month at ~$52 per lead.
VerdictGoogle Ads is a must.

What type of business do you run?

Sets the right industry benchmarks – average CPC, conversion rate, and minimum budget to see real results in your niche.

🔧
Local services
plumber, HVAC, cleaning, landscaping, pest control...
📦
E-commerce
physical or digital products, Shopify, WooCommerce...
🤝
B2B / Professional services
agency, consulting, SaaS, law, accounting...
⚕️
Healthcare / Medical
clinic, dental, specialist, therapy...
💼
Other

Where do customers buy from you?

Google Ads needs a destination for paid traffic – a website, product page, or landing page.

🌐
My own website or Shopify store
🛒
A marketplace (Amazon, Etsy, eBay, Walmart)
📱
Instagram, TikTok, or social DMs
🏪
Mostly in-person / offline

You need a website before Google Ads can work for you.

Shop NowBuyBuyBuy

Without a place to send traffic, every paid click costs money and returns nothing. The good news: you can build one in a day using AI tools or templates, no developer needed.

  • One product page with your offer and a contact form is enough to start
  • Use Framer, Webflow, Carrd, or any AI site builder – done in a day
  • After your site is live, account setup takes another 30 minutes

Want a clean setup guide? We'll email you the exact steps.

Are you currently running Google Search Ads?

Your answer changes the timeline and recommendations you'll get at the end.

Yes, actively
Yes, but inconsistently
on and off – no steady presence
✖️
No, never tried it

How much do you currently spend on Google Search Ads per month?

An estimate is fine. We use this to calculate how many clicks and leads your budget can generate in your niche.

Under $1,000
$1,000 – $3,000
$3,000 – $10,000
$10,000+

What monthly budget would you realistically start with?

A range works. We use this to estimate what results are realistic for your niche and customer value.

Under $500
$500 – $1,500
$1,500 – $5,000
$5,000+

Before you launch, here's what most beginners burn budget on.

$125
Effective spend
Wasted

25–30% of your planned $500/month – what most first accounts lose to bad structure in the first month

This isn't a Google Ads bug. It's the default outcome when accounts launch without three things in place:

  • → tight keyword match types (not broad by default)
  • → a negative keyword list to block junk searches
  • → separation of brand vs non-brand vs competitor searches

We'll show you how to avoid all three in your results.

What's the average revenue from a single new customer?

A rough range is fine. This tells us what a lead is actually worth – and whether the economics of Search Ads work in your favor.

Under $100
$100 – $500
$500 – $2,500
$2,500 – $10,000
$10,000+

Do customers typically buy from you more than once?

Helps us estimate how much a customer is actually worth to you over time – not just the first sale.

🔁
Yes, most come back
regulars, subscriptions, repeat service
↩️
Some repeat, mostly one-time
➡️
Almost always one-time purchases

What's the main thing stopping you from trying Google Ads?

Pick the biggest blocker – we'll address it directly in your results.

I'm not sure Google Ads will work for what I sell
I'm worried I'll just burn money with nothing to show
It looks too technical for me to set up properly
I don't want to lock into a long agency contract
Last step

Your assessment is ready.

Check how many leads — and at what cost — Google Ads can bring you at $500/mo.
Your forecast
Leads/month▒▒▒▒
Cost per lead▒▒▒▒
Payback window▒▒▒▒
Built from your answers vs 1,500+ Your industry accounts.

Used to sharpen the next steps if you continue.

Opens on the next screen. We also send a copy to keep.

Comparing your numbers
Pulling Your industry benchmarks…
Your Google Ads forecast

At $500/mo, you can realistically pull ~9 new leads/month.

Based on what you told us: Your industry, $500/mo budget, $100 – $500 first sale.

👍 Worth testing
Realistic monthly outcome at this budget
~9 new leads/month
at ~$56 per lead
Pays back in ~4 months at your customer value.
How we got there
With $500/month9 leads/month at ~$56 per lead. Viable economics, but only with clean structure and tight keywords from day one.
Estimates based on industry averages and the numbers you shared. Real results depend on your offer, landing page, and competition. We can sanity-check together on a free call.

Here’s what we’d do on your account — step by step.

We promised to tell you, not sell you. So the full plan is below.

~4–6 hours to set up · then ~1 hour/week to maintain

You can absolutely do all this yourself.

The setup itself isn’t the hard part — what comes after is. Reading search-term reports and conversion patterns takes months of accounts to learn. That’s where most new advertisers get stuck.

For that, you have three paths from here:

Do it yourself · hire an agency or freelancer · or work with us.

DIYAgencyContera
CostFree + your time$500–$1,500 + retainer$69 one-time
Time to launch6–10 hours1–2 weeks2 business days
Pro-grade setup~
Match-type discipline~
Conversion tracking done right~
100% account ownership~
No contract / no lock-in
Ongoing optimizationYou~You
Pause / change anytime~

That’s why most clients pick us.

Built from 1,500+ accounts across 50+ niches. We’re with you from day 1, with measurable lift within 2–4 weeks.

Same plan above.
Agency: $500–1,500/mo with a contract.
Contera: $69 once, yours forever.

Free 20-min call · keyword list · or done-for-you campaign.

Run the plan

Pick how you want to get the plan done.

You’ve seen the 10 steps. Three ways to actually run them — from “talk it through” to “we do it for you”.

All 10 steps done for you
Your complete Google Ads search campaign, ready to launch in your account.
$69 · ready in 2 business days
The full plan, executed for you. All 10 steps above, done by us. You get a properly structured campaign that targets paying customers, ready to switch on.
What you get:
  • Full campaign structure with ad groups
  • Ad copy written for your specific service
  • High-intent keywords + 50+ negatives
  • Conversion tracking setup guide
  • Ready to launch in 2 business days
Best first step
20-min audit call with our founder
Free · book today, run tomorrow
Walk through your plan together. Talk through whether ads make sense for your business, and what to launch first.
What you get:
  • Walk through whether ads fit your business
  • Map out what to launch first
  • Realistic budget + outcome you can plan for
  • Honest take — if ads aren't right, we'll say so
Keyword research done for you
The exact terms your customers search to buy — plus the ones to block.
$14.99 · delivered in 10 min
Steps 2–4 of your plan, done for you. The most time-consuming part — built from your site + competitors and ready to plug in.
What you get:
  • The exact terms people search to find businesses like yours
  • Keywords your top competitors actively bid on — compete or pick the gaps
  • 50+ negatives to block junk traffic ("free", "DIY", "how to")
  • Step-by-step Google Ads import guide
Steps 2–4 of your plan

The exact terms your customers search to buy — plus the ones to block.

Built from your site and competitors. By the time your coffee is poured, your professionally prepared keyword report will be in your inbox — ready to paste into Google Ads.

🎯
High-intent keywords
Search terms from people ready to buy — not just researching or browsing.
Why it matters: every click is a real prospect, not a curious visitor.
🔍
Competitor keywords
The exact queries your top competitors are actively bidding on.
Why it matters: see where they spend — then compete head-on or pick gaps they miss.
🚫
50+ negative keywords
Terms to explicitly block from triggering your ads (like “free”, “DIY”, “how to”).
Why it matters: stops Google from showing your ads to people who'll never buy.
📖
Step-by-step import guide
Exactly how to add everything in your Google Ads account.
Why it matters: no “wait, where do I put this?” — clear from open to launch.

Here's exactly what you'll get

A real spreadsheet from another business in your niche — 4 sheets, ready to paste into Google Ads. Swipe to see all of them.

keyword-report
Google Sheets · Saved to Drive
✓ All changes saved
File
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Data
Tools
Extensions
A5
ƒx
Keyword
ABCD
1Keywords to Add (Exact Match)
5KeywordExact-Match ReadyImpressionsPotential
6pay per click campaign[pay per click campaign]60,500High
7ad manager[ad manager]33,100High
8google advertising[google advertising]27,100High
9google paid search[google paid search]27,100High
10google ads manager[google ads manager]22,200High
11google ads account[google ads account]12,100High
12online marketing[online marketing]12,100High
13ads marketing[ads marketing]9,900Medium
14digital advertising[digital advertising]9,900Medium
273 more rows · 82 keywords total
Overview
Keywords to Add
Negative Keywords
Website Keywords
Competitor Keywords
Sheet 1 of 5
Count: 82Sum: 1,512,900Avg: 18,450
keyword-report
Google Sheets · Saved to Drive
✓ All changes saved
File
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A5
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Negative Keyword
A
1Negative Keywords to Add
5Negative Keyword
6free
7cheap free
8diy
9do it yourself
10how to
11what is
12template
13templates
14course
15training
16certification
17jobs
18career
32 more rows · 45 negatives total
Overview
Keywords to Add
Negative Keywords
Website Keywords
Competitor Keywords
Sheet 2 of 5
Count: 45
keyword-report
Google Sheets · Saved to Drive
✓ All changes saved
File
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A6
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Your Website Keyword
AB
1List of All Keyword Ideas from Your Website
5Your Website KeywordImpressions
6ai marketing tool for small business320
7google ads optimization tool110
8ai ppc management90
9google ads management software40
10ai google ads management30
11google ads performance dashboard10
12google ads automation for small businessConsider for testing
13automated google ads managementConsider for testing
14small business google ads managementConsider for testing
51 more rows · 66 keywords total
Overview
Keywords to Add
Negative Keywords
Website Keywords
Competitor Keywords
Sheet 3 of 5
Count: 66Avg: 100
keyword-report
Google Sheets · Saved to Drive
✓ All changes saved
File
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Format
Data
Tools
Extensions
A6
ƒx
Competitor Keyword
AB
1List of All Competitor's Keywords Ideas
5Competitor KeywordImpressions
6google ads (google ads)550,000
7advertise with google ads550,000
8google for my business201,000
9google my business201,000
10seo services110,000
11google business110,000
12pay per click campaign60,500
13ad manager33,100
14ppc advertising agency22,200
91 more rows · 106 competitor keywords total
Overview
Keywords to Add
Negative Keywords
Website Keywords
Competitor Keywords
Sheet 4 of 5
Count: 106Sum: 2,843,700
How $14.99 covers work that's $50+ elsewhere
Automation does the volume
We crawl your site + competitor sites and extract every keyword theme + a clean negative list. A manual analyst takes 2–3 hours; automation does it in minutes.
👤
A senior PPC marketer signs off
Every report gets a quick quality pass before it lands in your inbox — so you don't get noise or off-topic terms.
Same output as a $50–100 freelancer. No subscription, no admin.

What others charge for the same work

Freelancer keyword research$50–100
SEO/PPC tool subscription$99–199/mo
Your own research time2–3 hours

Same keyword research that's $50+ at a freelancer or $99/mo at a tool. Yours for $14.99, delivered in 10 minutes.

Your website (so we can build the list for the right business):
Delivered in 10 minutes. One-time payment, no subscription.

A complete Google Ads campaign — built for you in 2 business days.

We analyse your site, your competitors, and your existing campaigns (if you have any) — so nothing gets duplicated and what already works stays untouched. You get a launch-ready campaign reviewed and signed off by a senior PPC marketer.

📋
Full campaign structure
Tailored to your offer, niche, and budget. Organized into focused ad groups (clusters of related searches matched to specific ads).
Why it matters: tighter ad groups = higher relevance = lower cost per click.
🔍
Buying-intent keywords + 50+ negatives
Only queries from people ready to buy. Junk searches blocked from day one.
Why it matters: every $1 goes to actual prospects, not browsers.
✍️
3–5 ad copy variants
Different headlines and descriptions, written for your business.
Why it matters: Google tests them and picks the best — lowers cost-per-click over time.
🚀
Launch checklist + tracking setup
Step-by-step so you go from delivery to live ads without guessing.
Why it matters: you'll see which leads come from ads — and what's actually paying back.

What happens after you order

1
Deep research
We crawl your site + 3–5 top competitors. Extract every keyword theme, map search intent, find gaps your competitors miss.
2
Campaign architecture
Build the structure: ad groups split by intent (info-seeking vs. ready-to-buy), so budget flows to high-intent searches.
3
Ad copy + negatives
3–5 ad variants for your offer. 50+ negative keywords blocking junk traffic on launch day.
4
Senior PPC marketer sign-off
They review structure, copy, keywords, negatives — and make sure the campaign fits your niche. Nothing ships without their approval.
5
Delivery + launch guide
Full campaign file + tracking checklist + step-by-step guide to launch it in your Google Ads account. No guessing.
How $69 covers work that's $500+ elsewhere
Automation handles the volume
Keyword research across 10,000+ queries, negative-list generation, structure decisions, ad copy variants. Faster than any manual analyst.
👤
A senior PPC marketer handles the quality
Years tuning hundreds of accounts. Reviews every campaign before delivery — structure, copy, niche fit, edge cases. Nothing ships without their sign-off.
Same output as a $300–500 freelancer. No retainer, no admin overhead. You pay once, for the work itself.

What others charge for the same scope

Freelancer (1 campaign build)$300–500
Agency setup + first month$500–1,500+
DIY research + setup time8–15 hours

Same launch-ready campaign that's $300+ at a freelancer or $500+ at an agency. Yours for $69, delivered in 2 business days.

Your website (so we build it for the right business):
The campaign is yours to keep — no contract, no recurring fees.

Thank you!

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