Based on 1,500+ real Google Ads accounts across 50+ niches.
Sets the right industry benchmarks – average CPC, conversion rate, and minimum budget to see real results in your niche.
Google Ads needs a destination for paid traffic – a website, product page, or landing page.
Without a place to send traffic, every paid click costs money and returns nothing. The good news: you can build one in a day using AI tools or templates, no developer needed.
Your answer changes the timeline and recommendations you'll get at the end.
An estimate is fine. We use this to calculate how many clicks and leads your budget can generate in your niche.
A range works. We use this to estimate what results are realistic for your niche and customer value.
25–30% of your planned $500/month – what most first accounts lose to bad structure in the first month
This isn't a Google Ads bug. It's the default outcome when accounts launch without three things in place:
We'll show you how to avoid all three in your results.
A rough range is fine. This tells us what a lead is actually worth – and whether the economics of Search Ads work in your favor.
Helps us estimate how much a customer is actually worth to you over time – not just the first sale.
Pick the biggest blocker – we'll address it directly in your results.
Where should we send your full report?
We analyze your site for accurate results
Open your conversion actions – is the right goal being tracked? Is it firing correctly? Test with Tag Assistant. This is the #1 issue we find.
Sort by Cost, descending. Are the actual search queries relevant? Do they have buying intent? Add junk queries as negatives.
If you’re running Broad Match without enough conversion data, switch to Exact or Phrase. Broad match burns budget on accounts without 30+ monthly conversions.
Most accounts we audit have under 20 negatives. You need 50+ minimum. Pull from your Search Terms report weekly.
If brand and non-brand keywords are in the same campaign, your brand conversions inflate non-brand performance. Split them.
Are your ads speaking to the specific intent of each keyword group? Generic copy across all groups = low Quality Score = higher CPC.
If you have fewer than 30 conversions/month, automated bidding is guessing. Switch to Manual CPC or Maximize Clicks with a cap.
Know who you’re competing against. If one competitor has 80%+ impression share, consider adjusting your keyword strategy rather than outbidding.
Does the page you’re sending traffic to match the ad copy and search intent? Misaligned landing pages kill conversion rate.
Check Search Terms, pause bad keywords, add negatives, review cost/conversion by campaign. One hour weekly keeps the account healthy.
Yes, we're Contera – so take this with a grain of salt. But here's why clients choose us over doing it themselves:
| DIY | Agency | Contera | |
|---|---|---|---|
| Cost | Free + your time | $500–$1,500 + retainer | $69 one-time |
| Time to launch | 4–6 hours | 1–2 weeks | 2 business days |
| Pro-grade setup | ~ | ✓ | ✓ |
| Match-type discipline | ~ | ✓ | ✓ |
| Conversion tracking done right | ~ | ✓ | ✓ |
| 100% account ownership | ✓ | ~ | ✓ |
| No contract / no lock-in | ✓ | ✗ | ✓ |
| Ongoing optimization | You | ~ | You |
| Pause / change anytime | ✓ | ~ | ✓ |
Pick the option that fits where you are right now.
$69
A properly structured campaign that targets paying customers – not browsers. Ready in 2 business days.
$14.99
See what your customers search for and what your competitors bid on – then build your campaign on solid data.
Free
We look at your situation, answer your questions, and map out a clear plan together.
You'll pour your coffee – and your professionally prepared keyword report will already be in your inbox. Ready to paste into Google Ads.
Matched to your website and offer.
Keywords your top competitors are actively bidding on.
Comprehensive list to block junk traffic from day one.
How to add everything in Google Ads, no guessing.
We use AI to crawl your site and competitor sites, extract high-intent keyword themes, and generate a clean negative list. A human analyst would take 2 – 3 hours doing this manually – AI does it in minutes.
We review the output before sending so you don't get noise.
We analyse your site, your competitors, and your existing campaigns (if you have any) – so nothing gets duplicated and what already works stays untouched. You get a ready-to-launch campaign reviewed by a senior PPC marketer.
Tailored to your offer, niche, and budget.
Only keywords with buying intent. Junk traffic blocked from day one.
Written for your business, reviewed by a senior PPC marketer.
Step-by-step so you know exactly what to do after launch.
AI crawls your website and your top 3 – 5 competitors. We extract every keyword theme, map search intent, and identify gaps your competitors miss.
We build a clean campaign structure with ad groups separated by intent – so your budget goes to people who are ready to buy, not just browsing.
3 – 5 ad variants written for your specific offer. Plus a comprehensive negative keyword list so you don't pay for junk clicks from day one.
A senior PPC marketer reviews everything – structure, copy, keywords, negatives. They catch the edge cases AI misses and make sure the campaign makes sense for your niche.
You get the full campaign file, a tracking setup checklist, and a step-by-step guide to launch it in your Google Ads account. No guessing.
You save at least $230 vs the cheapest freelancer
Most of the technical setup is done by AI – keyword research, match-type structure, negative list generation, ad copy variants. AI processes more data faster than a manual analyst would.
What we add: years of experience tuning hundreds of accounts, so the AI's output gets reviewed and corrected where it goes wrong.
It's the same logic that lets a self-driving car cost less per mile than a chauffeur – the machine does the volume, the human catches the edge cases.
And unlike an agency, there are no account management fees, no retainers, no admin overhead. You pay once for the work itself.
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