Contera AI
Built by Y Combinator and Techstars backed team
Google Ads · Forecast tool

Check if Google Ads is profitable for your business – or just burns the budget

Based on 1,500+ real Google Ads accounts across 50+ niches.

Skip the $2,000 agency audit
Get the same yes/no in 60 seconds.
  • Realistic leads per month at your budget
  • Cost per lead in your niche – not industry averages
  • Yes or no – does the math work for your business
  • Step-by-step plan – exactly what to launch first
Example from our dataset$2,000/mo plumbing budget → ~38 leads/month at ~$52 per lead.
VerdictGoogle Ads is a must.

What type of business do you run?

Sets the right industry benchmarks – average CPC, conversion rate, and minimum budget to see real results in your niche.

🔧
Local services
plumber, HVAC, cleaning, landscaping, pest control...
📦
E-commerce
physical or digital products, Shopify, WooCommerce...
🤝
B2B / Professional services
agency, consulting, SaaS, law, accounting...
⚕️
Healthcare / Medical
clinic, dental, specialist, therapy...
💼
Other

Where do customers buy from you?

Google Ads needs a destination for paid traffic – a website, product page, or landing page.

🌐
My own website or Shopify store
🛒
A marketplace (Amazon, Etsy, eBay, Walmart)
📱
Instagram, TikTok, or social DMs
🏪
Mostly in-person / offline

You need a website before Google Ads can work for you.

Shop NowBuyBuyBuy

Without a place to send traffic, every paid click costs money and returns nothing. The good news: you can build one in a day using AI tools or templates, no developer needed.

  • One product page with your offer and a contact form is enough to start
  • Use Framer, Webflow, Carrd, or any AI site builder – done in a day
  • After your site is live, account setup takes another 30 minutes

Want a clean setup guide? We'll email you the exact steps.

Are you currently running Google Search Ads?

Your answer changes the timeline and recommendations you'll get at the end.

Yes, actively
Yes, but inconsistently
on and off – no steady presence
✖️
No, never tried it

How much do you currently spend on Google Search Ads per month?

An estimate is fine. We use this to calculate how many clicks and leads your budget can generate in your niche.

Under $1,000
$1,000 – $3,000
$3,000 – $10,000
$10,000+

What monthly budget would you realistically start with?

A range works. We use this to estimate what results are realistic for your niche and customer value.

Under $500
$500 – $1,500
$1,500 – $5,000
$5,000+

Before you launch, here's what most beginners burn budget on.

$125
Effective spend
Wasted

25–30% of your planned $500/month – what most first accounts lose to bad structure in the first month

This isn't a Google Ads bug. It's the default outcome when accounts launch without three things in place:

  • → tight keyword match types (not broad by default)
  • → a negative keyword list to block junk searches
  • → separation of brand vs non-brand vs competitor searches

We'll show you how to avoid all three in your results.

What's the average revenue from a single new customer?

A rough range is fine. This tells us what a lead is actually worth – and whether the economics of Search Ads work in your favor.

Under $100
$100 – $500
$500 – $2,500
$2,500 – $10,000
$10,000+

Do customers typically buy from you more than once?

Helps us estimate how much a customer is actually worth to you over time – not just the first sale.

🔁
Yes, most come back
regulars, subscriptions, repeat service
↩️
Some repeat, mostly one-time
➡️
Almost always one-time purchases

What's the main thing stopping you from trying Google Ads?

Pick the biggest blocker – we'll address it directly in your results.

I'm not sure Google Ads will work for what I sell
I'm worried I'll just burn money with nothing to show
It looks too technical for me to set up properly
I don't want to lock into a long agency contract

Your assessment is ready.

Where should we send your full report?

  • Your realistic numbers: leads/month, cost per lead, payback window
  • Whether Google Ads will pay back at your budget – yes/no with reasoning
  • What we see in clients with your same blocker – and the specific fix

We analyze your site for accurate results

Assessment complete. Here's what your numbers say.

Your nicheYour industry
Budget$500/mo
Avg. first sale$100 – $500
👍 Worth testing
Realistic monthly outcome at this budget
~9 new leads/month
at ~$56 per lead
How we got this number
With $500/month – roughly 9 leads/month at ~$56 per lead. Viable economics, but only with clean structure and tight keywords from day one.
These are estimates based on industry averages and the numbers you shared. Actual results depend on your offer, landing page, and competition. We can sanity-check together on a free call.

Here's what we'd check on your account right now

~3–5 hours to audit and fix yourself, then ~1 hour/week to maintain
1Audit your conversion tracking

Open your conversion actions – is the right goal being tracked? Is it firing correctly? Test with Tag Assistant. This is the #1 issue we find.

2Review your Search Terms report (not Keywords)

Sort by Cost, descending. Are the actual search queries relevant? Do they have buying intent? Add junk queries as negatives.

3Check keyword match types

If you’re running Broad Match without enough conversion data, switch to Exact or Phrase. Broad match burns budget on accounts without 30+ monthly conversions.

4Expand your negative keyword list

Most accounts we audit have under 20 negatives. You need 50+ minimum. Pull from your Search Terms report weekly.

5Separate brand vs. non-brand campaigns

If brand and non-brand keywords are in the same campaign, your brand conversions inflate non-brand performance. Split them.

6Check ad relevance by keyword group

Are your ads speaking to the specific intent of each keyword group? Generic copy across all groups = low Quality Score = higher CPC.

7Review your bidding strategy

If you have fewer than 30 conversions/month, automated bidding is guessing. Switch to Manual CPC or Maximize Clicks with a cap.

8Analyze Auction Insights

Know who you’re competing against. If one competitor has 80%+ impression share, consider adjusting your keyword strategy rather than outbidding.

9Check landing page alignment

Does the page you’re sending traffic to match the ad copy and search intent? Misaligned landing pages kill conversion rate.

10Set a weekly 1-hour review cadence

Check Search Terms, pause bad keywords, add negatives, review cost/conversion by campaign. One hour weekly keeps the account healthy.

We do this for dozens of businesses every month

Yes, we're Contera – so take this with a grain of salt. But here's why clients choose us over doing it themselves:

DIYAgencyContera
CostFree + your time$500–$1,500 + retainer$69 one-time
Time to launch4–6 hours1–2 weeks2 business days
Pro-grade setup~
Match-type discipline~
Conversion tracking done right~
100% account ownership~
No contract / no lock-in
Ongoing optimizationYou~You
Pause / change anytime~

What Contera can do for you

Pick the option that fits where you are right now.

Recommended

1 complete campaign – ready to launch

$69

A properly structured campaign that targets paying customers – not browsers. Ready in 2 business days.


  • Full campaign structure with ad groups
  • Ad copy written for your specific service
  • High-intent keyword selection for your niche
  • Negative keywords to block junk traffic
  • Conversion tracking setup guide
  • Ready to launch in 2 business days
DIY route

Keyword list

$14.99

See what your customers search for and what your competitors bid on – then build your campaign on solid data.


  • High-intent keywords matched to your website
  • Keywords your competitors are actively bidding on
  • Negative keyword list to block irrelevant clicks
  • Step-by-step Google Ads import guide
  • Delivered in 10 minutes
Not sure yet?

Free 20-min call with our founder

Free

We look at your situation, answer your questions, and map out a clear plan together.


  • Walk through your plan together
  • Get answers to your specific questions
  • Clear next steps – no pressure, no pitch

Your custom keyword list – delivered in 10 minutes

You'll pour your coffee – and your professionally prepared keyword report will already be in your inbox. Ready to paste into Google Ads.

🎯
High-intent keywords

Matched to your website and offer.

🔍
Competitor keywords

Keywords your top competitors are actively bidding on.

🚫
Negative keyword list

Comprehensive list to block junk traffic from day one.

📖
Step-by-step guide

How to add everything in Google Ads, no guessing.

Here's an example of what you'll receive

keyword-report
Google Sheets · Saved to Drive
✓ All changes saved
File
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A5
ƒx
Keyword
ABCD
1Keywords to Add (Exact Match)
5KeywordExact-Match ReadyImpressionsPotential
6pay per click campaign[pay per click campaign]60,500High
7ad manager[ad manager]33,100High
8google advertising[google advertising]27,100High
9google paid search[google paid search]27,100High
10google ads manager[google ads manager]22,200High
11google ads account[google ads account]12,100High
12online marketing[online marketing]12,100High
13ads marketing[ads marketing]9,900Medium
14digital advertising[digital advertising]9,900Medium
273 more rows · 82 keywords total
Overview
Keywords to Add
Negative Keywords
Website Keywords
Competitor Keywords
Sheet 1 of 5
Count: 82Sum: 1,512,900Avg: 18,450
keyword-report
Google Sheets · Saved to Drive
✓ All changes saved
File
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Extensions
A5
ƒx
Negative Keyword
A
1Negative Keywords to Add
5Negative Keyword
6free
7cheap free
8diy
9do it yourself
10how to
11what is
12template
13templates
14course
15training
16certification
17jobs
18career
32 more rows · 45 negatives total
Overview
Keywords to Add
Negative Keywords
Website Keywords
Competitor Keywords
Sheet 2 of 5
Count: 45
keyword-report
Google Sheets · Saved to Drive
✓ All changes saved
File
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Data
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Extensions
A6
ƒx
Your Website Keyword
AB
1List of All Keyword Ideas from Your Website
5Your Website KeywordImpressions
6ai marketing tool for small business320
7google ads optimization tool110
8ai ppc management90
9google ads management software40
10ai google ads management30
11google ads performance dashboard10
12google ads automation for small businessConsider for testing
13automated google ads managementConsider for testing
14small business google ads managementConsider for testing
51 more rows · 66 keywords total
Overview
Keywords to Add
Negative Keywords
Website Keywords
Competitor Keywords
Sheet 3 of 5
Count: 66Avg: 100
keyword-report
Google Sheets · Saved to Drive
✓ All changes saved
File
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Format
Data
Tools
Extensions
A6
ƒx
Competitor Keyword
AB
1List of All Competitor's Keywords Ideas
5Competitor KeywordImpressions
6google ads (google ads)550,000
7advertise with google ads550,000
8google for my business201,000
9google my business201,000
10seo services110,000
11google business110,000
12pay per click campaign60,500
13ad manager33,100
14ppc advertising agency22,200
91 more rows · 106 competitor keywords total
Overview
Keywords to Add
Negative Keywords
Website Keywords
Competitor Keywords
Sheet 4 of 5
Count: 106Sum: 2,843,700

What others charge

Freelancer keyword research$50 – 100
SEO/PPC tool subscription$99 – 199/mo
Your own research time2 – 3 hours
$14.99
One-time payment – delivered in 10 minutes
How we keep the price this low

We use AI to crawl your site and competitor sites, extract high-intent keyword themes, and generate a clean negative list. A human analyst would take 2 – 3 hours doing this manually – AI does it in minutes.

We review the output before sending so you don't get noise.

A complete Google Ads campaign – built for you in 2 business days

We analyse your site, your competitors, and your existing campaigns (if you have any) – so nothing gets duplicated and what already works stays untouched. You get a ready-to-launch campaign reviewed by a senior PPC marketer.

📋
Full campaign structure

Tailored to your offer, niche, and budget.

🔍
High-intent keywords + negatives

Only keywords with buying intent. Junk traffic blocked from day one.

✍️
3 – 5 ad copy variants

Written for your business, reviewed by a senior PPC marketer.

🚀
Launch checklist + monitoring guide

Step-by-step so you know exactly what to do after launch.

What happens after you order

1
Deep research

AI crawls your website and your top 3 – 5 competitors. We extract every keyword theme, map search intent, and identify gaps your competitors miss.

2
Campaign architecture

We build a clean campaign structure with ad groups separated by intent – so your budget goes to people who are ready to buy, not just browsing.

3
Ad copy + negatives

3 – 5 ad variants written for your specific offer. Plus a comprehensive negative keyword list so you don't pay for junk clicks from day one.

4
Human review

A senior PPC marketer reviews everything – structure, copy, keywords, negatives. They catch the edge cases AI misses and make sure the campaign makes sense for your niche.

5
Delivery + launch guide

You get the full campaign file, a tracking setup checklist, and a step-by-step guide to launch it in your Google Ads account. No guessing.

What others charge

Freelancer (1 campaign build)$300 – 500
Agency setup + first month$500 – 1,500+
DIY research + setup time8 – 15 hours
$69
One-time payment – you keep the campaign forever

You save at least $230 vs the cheapest freelancer

How we keep the price this low

Most of the technical setup is done by AI – keyword research, match-type structure, negative list generation, ad copy variants. AI processes more data faster than a manual analyst would.

What we add: years of experience tuning hundreds of accounts, so the AI's output gets reviewed and corrected where it goes wrong.

It's the same logic that lets a self-driving car cost less per mile than a chauffeur – the machine does the volume, the human catches the edge cases.

And unlike an agency, there are no account management fees, no retainers, no admin overhead. You pay once for the work itself.

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